Privacy Policy
Last Updated: 2026
Water Magazine ("we," "us," "our," or "Company") operates the watermag.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We may collect information about you in various ways, including:
- Personal Information: When you voluntarily submit information such as your name, email address, and contact details through contact forms or subscription services.
- Technical Information: Your IP address, browser type, operating system, pages visited, and the time and date of your visits.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our content, including clicks, scroll depth, and time spent on pages.
- Affiliate Tracking Data: Information related to clicks on affiliate links to casino partners and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and understanding user behaviour to improve site functionality and content quality.
- Affiliate tracking to monitor referrals, commissions, and performance metrics.
- Site improvement, personalisation, and optimisation of user experience.
- Responding to your enquiries and communications.
- Compliance with legal obligations and fraud prevention.
- Marketing and promotional purposes (where you have consented).
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your browsing experience.
Types of Cookies:
- Essential Cookies: Required for website functionality.
- Analytics Cookies: Help us understand user behaviour through tools like Google Analytics.
- Affiliate Cookies: Track referrals to casino partners and affiliate performance.
- Marketing Cookies: Enable targeted advertising and promotional content.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. You may also opt out of specific tracking services through their respective opt-out pages.
Third-Party Links
Our website contains links to external websites, including non-Gamstop UK casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in transactions.
Your use of third-party websites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK and EU data protection law (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation on how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to processing for marketing or profiling purposes.
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Contact information is retained for one year after your last interaction with us.
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking data is retained for the duration of our partnership agreements plus 12 months.
- Cookie data is retained according to each cookie's expiration settings.
We may retain data longer where required by law or to establish, exercise, or defend legal claims.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@watermag.co.uk
We will respond to your request within 30 days in accordance with applicable data protection laws.
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.